The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
Finding insights across silos can slow innovation. This customer story shows how The Estée Lauder Companies uses Microsoft Copilot Studio to build an agent that consolidates data and delivers intelligence in real time. Teams now access actionable insights instantly, enabling faster and more informed decisions. Read the story to see how Copilot Studio helps organizations reimagine intelligence and contact GHA Technologies, Inc. to explore how you can bring similar capabilities to your customers.
ConsumerIQ is an AI agent developed by The Estée Lauder Companies in collaboration with Microsoft Copilot Studio. It leverages the Azure OpenAI Service to analyze various documents, identify trends, and provide strategic recommendations. By centralizing information, ConsumerIQ helps the company reduce the time needed to gather data from weeks to just minutes, enabling product developers and marketers to respond quickly to market trends.
How does ConsumerIQ improve efficiency?
ConsumerIQ significantly improves efficiency by centralizing vast amounts of consumer and market data, which eliminates duplicate efforts and saves both time and money. With a user-friendly interface, employees can quickly access insights, allowing them to make data-driven decisions and accelerate their go-to-market strategies in the competitive beauty industry.
What are the future plans for ConsumerIQ?
The Estée Lauder Companies plans to expand ConsumerIQ's capabilities by integrating additional data sources and scaling its use across all brands and functions. The low-code/no-code features of Copilot Studio will allow them to build a scalable solution that can be applied to other areas of the business, such as supply chain and manufacturing, ensuring they remain competitive in a fast-changing market.
The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
published by GHA Technologies, Inc.
GHA Technologies, Inc. is a nationally expanding network, computer reseller and systems integrator with offices nationwide. We sell HP, Dell, IBM, Lenovo, Nimble, EMC, NetApp, Sony, Apple, VMware, Samsung, Fujitsu, APC, Symantec, Panasonic, Microsoft, Intel, Cisco, and all the latest storage, datacenter, virtualization, cloud, security, VoIP, wireless, video and identification technologies. We also specialize in mission-critical product procurement and integration services for some of the largest corporate, government, and educational clients in the US. Our client base is a Who's Who of Corporate America.
Currently, GHA has over 175 employees with annual sales of approximately $290 million and growing at a rate of 15%. GHA continues to hire 7 to 12 new sales professionals every five weeks nationwide. GHA has highly motivated and talented salespeople who provide the highest level of service to their customers. Call or email us to find out more!
Key Benefits
- One of the largest privately held computer companies in America
- Real, Personalize Customer Service
- One Stop Shopping Convenience
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