Lexmark makes lasting impressions with Dynamics 365 | Microsoft Customer Stories
This customer story shows how Lexmark uses Dynamics 365 to consolidate platforms, speed up case resolution, and strengthen customer relationships through AI-powered tools and unified data. Read the story for ideas on how your company can build lasting impressions with smarter, connected customer service. Reach out to GHA Technologies, Inc. to talk about how Dynamics 365 can help.
Why did Lexmark switch to Dynamics 365?
Lexmark transitioned to Dynamics 365 to address the complexities and inefficiencies of its legacy systems, which included Salesforce and Siebel. The company sought a unified, cloud-based platform that could enhance customer engagement, streamline sales and service processes, and provide real-time data analysis. This shift aimed to improve customer satisfaction and operational efficiency.
How has customer satisfaction improved?
Since implementing Dynamics 365, Lexmark has seen a measurable improvement in customer satisfaction. For instance, call center productivity increased by 23%, and the average call time was reduced by three minutes. Additionally, the integration of the Experlogix CPQ tool with Dynamics 365 Sales has led to a 43% reduction in quote revisions, further enhancing the customer experience.
What operational efficiencies has Lexmark achieved?
Lexmark has achieved a 50% improvement in productivity within support processes and a 20% increase in customer satisfaction scores since the transition to Dynamics 365. The platform has streamlined service delivery, improved forecasting accuracy, and enhanced visibility into customer interactions, allowing for more effective management of service engagements.
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Lexmark makes lasting impressions with Dynamics 365 | Microsoft Customer Stories
published by GHA Technologies, Inc.
GHA Technologies, Inc. is a nationally expanding network, computer reseller and systems integrator with offices nationwide. We sell HP, Dell, IBM, Lenovo, Nimble, EMC, NetApp, Sony, Apple, VMware, Samsung, Fujitsu, APC, Symantec, Panasonic, Microsoft, Intel, Cisco, and all the latest storage, datacenter, virtualization, cloud, security, VoIP, wireless, video and identification technologies. We also specialize in mission-critical product procurement and integration services for some of the largest corporate, government, and educational clients in the US. Our client base is a Who's Who of Corporate America.
Currently, GHA has over 175 employees with annual sales of approximately $290 million and growing at a rate of 15%. GHA continues to hire 7 to 12 new sales professionals every five weeks nationwide. GHA has highly motivated and talented salespeople who provide the highest level of service to their customers. Call or email us to find out more!
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